Monday, May 20, 2013

Enter the Ethical Revolution



Well shucks. On April 24 the Rana Plaza in Dkaha, Bangladesh collapsed leaving 1,127 dead. So many rage against the sweatshop system that caused all the workers to be trapped in the building to begin with and call for consumers to purchase ethically made clothing instead. 

            Well that’s just too bad for those poor deluded souls. People aren’t going to change their shopping habits because of the disaster. For clothing, here are some companies who ensure that their clothes are produced ethically: Me to We Style for clothing, Mini Mioche for children’s clothes, TOMS for shoes, and Alchemy Goods for accessories. In addition to producing their goods ethically, many of them also donate to charities and other similar programs. 

            Great! Now that you know of these companies, you’re all going to go out and buy exclusively from brands that you know produce their clothing ethically? Right? Yeah, that’s what I thought: Besides from the ones that I mentioned, you have no clue which brands produce their clothing ethically and at this point you still haven’t even taken the 10 seconds to google the names of some more companies that ensure that their goods are ethically produced. Heck, I’m just a guy on the internet, for all you know I’m completely lying about the brands above to help generate revenue for them. 

            Oh yeah, that’s right. I remember now. You’re just going to keep buying from the same store that you always have, picking out clothes without the faintest idea where it came from. In a second, I’m going to ask you to look down at the tag on your shirt. Before you do it however, what country did the shirt come from (and don’t just guess China because that’s the default answer)? What were the conditions in the factory like? Does the company have a track record of treating their employees fairly and humanely? ... Congratulations! You just got a 0 out of 3! Here’s your F and I’ll let you be on your way!

“But that was all before this disaster! My decisions will change!” you cry. Right, of course. You’re really going to see the ethically produced clothing and buy it over the cheaper sweatshop version that looks basically the same. You’re not going to see a white shirt for $12 and buy it without any other knowledge of that shirt’s origin. You’re going to see a pair of jeans for $20 and it’s more expensive, identically looking, counterpart which was produced sweatshop free, and buy the more expensive one? Even though the sweatshop free one can get up to 200% the cost of the sweatshop produced version?

            Of course, I could just be a cynical old fool. You might actually go out there and put in the effort to make the difference. Your change might be the one to tip the balance and usher in an era dominated by sweatshop free clothing. You might be the change you want to see. You might inspire even me. 

            Now, just rattle off the names of the ethical brands I gave you not 3 minutes ago (and don’t just look back at the beginning of this post). Wow, always nice to see such intensity of resolve.

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